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Beaded Jewelry Product Story

Gretchen founder of Ink & Alloy

This product originates from a female-founded accessory brand with a mission to empower women through everyday modern bohemian pieces that make a bold statement. The brand’s accessories are handcrafted by a team of women in both an  Atlanta studio and throughout India. This brand combines centuries old techniques like hand-beading and hand-looming with modern style. The vibrant hues, rich textures, and effortlessly cool nature of these accessories make them a go to for the everyday look. 


Gretchen Hollingsworth is a veteran of the gift industry. In 1996, she founded Paddywax—an internationally iconic candle company—from her kitchen. As founder and creative director, she designed products for retail behemoths Whole Foods, Urban Outfitters, West Elm, Crate and Barrel and Target. After 20 years in the candle business, it was time for a new creative venture.

This brand was formed to celebrate connectivity. In a world that can feel so large and impersonal, hand crafted pieces create bridges between trends that make you feel good and style that does good.

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